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CRM directory

Every CRM we advise on

32 CRMs across six industries, listed whether or not the vendor pays referral fees. Compare any of them side by side below.

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32 of 32 CRMs

Starting price, all industries

Lowest published or estimated starting price, USD per user per month unless noted. Click a row to add it to the comparison.

Published by vendorThird-party estimateQuote onlyNo public figure
Close$9
Freshsales$9
HubSpot Sales Hub$9
monday CRM$12
Pipedrive$14
Zoho CRM$14
Copper$23
Salesforce Sales Cloud$25
Insightly$29
Jobber$29
Attio$35
Redtail$39
Wise Agent$42
Clio Manage + Grow$49
PracticePanther$49
MyCase$50
Follow Up Boss$58
Housecall Pro$59
Wealthbox$59
Microsoft Dynamics 365 Sales$65
CASEpeer$90
BNTouch$95
Total Expert~$119
Jungo~$129
Smokeball~$149
Litify~$150
Surefire (ICE)~$150
Salesforce Financial Services Cloud$325
BoldTrail (kvCORE)Quote only—
LawmaticsQuote only—
LoftyQuote only—
Velocify (ICE)Quote only—
$0$100$200$300

Per-account prices (Jobber, Housecall Pro, Wise Agent) are shown at the account price. Annual billing where vendors offer both.

Tick up to three CRMs above to compare them side by side.

General business

CRMStarting pricePricingTeam size
HubSpot Sales HubBest free starting point$9/user/moPublished1–200 users
PipedriveBest for pipeline-driven sales teams$14/user/moPublished2–50 users
Zoho CRMBest value full suite$14/user/moPublished1–500 users
Salesforce Sales CloudBest for complex, custom sales processes$25/user/moPublished10+ users
Microsoft Dynamics 365 SalesBest for Microsoft 365 companies$65/user/moPublished50+ users
monday CRMBest for teams that want a flexible board$12/user/moPublished3–100 users
FreshsalesBest low-cost CRM with phone built in$9/user/moPublished1–200 users
CloseBest for high-volume calling$9/user/moPublished1–50 users
CopperBest CRM inside Gmail$23/user/moPublished1–50 users
InsightlyBest for project-delivery businesses$29/user/moPublished5–200 users
AttioBest modern CRM for startups$35/user/moPublished1–200 users

Mortgage & lending

CRMStarting pricePricingTeam size
Total ExpertBest for banks and enterprise lenders~$119/user/moEstimate50+ users
Surefire (ICE)Best for Encompass lenders~$150/user/moEstimate20+ users
JungoBest mortgage CRM on Salesforce~$129/user/moEstimate5–500 users
BNTouchBest for loan officers and small teams$95/user/moPublished1–10 users
Velocify (ICE)Best for speed-to-leadQuote onlyQuote only20+ users

Law firms

CRMStarting pricePricingTeam size
Clio Manage + GrowBest all-around for law firms$49/user/moPublished1–200 users
LawmaticsBest for client intake and marketingQuote onlyQuote only3–200 users
MyCaseBest for small firms that bill online$50/user/moPublished1–50 users
PracticePantherBest for simplicity$49/user/moPublished1–50 users
SmokeballBest for document-heavy small firms~$149/user/moEstimate1–50 users
CASEpeerBest for personal injury firms$90/user/moPublished1–100 users
LitifyBest for large firms on Salesforce~$150/user/moEstimate25+ users

Real estate

CRMStarting pricePricingTeam size
Follow Up BossBest for real estate teams$58/user/moPublished1–100 users
Wise AgentBest budget pick for agents$42/moPublished1–5 users
LoftyBest all-in-one with IDXQuote onlyQuote only1–1000 users
BoldTrail (kvCORE)Best for brokeragesQuote onlyQuote only10+ users

Financial advisors

CRMStarting pricePricingTeam size
WealthboxBest for independent advisors$59/user/moPublished1–100 users
RedtailBest low-cost advisor CRM$39/user/moPublished1–5 users
Salesforce Financial Services CloudBest for enterprise wealth firms$325/user/moPublished50+ users

Home services

CRMStarting pricePricingTeam size
JobberBest for home service starters$29/moPublished1–15 users
Housecall ProBest for growing service crews$59/moPublished1–20 users

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