Mortgage & lending · ICE Mortgage Technology
Surefire (ICE)
ICE's mortgage marketing CRM, replacing the retired Encompass CRM.
Advisor notes
Good fit: Lenders on Encompass, especially those moving off the retired Encompass CRM. Typical team: 20+ users.
Look elsewhere if: Loan officers who want individual control over campaigns.
Strengths
- 1,000+ compliant content pieces
- Native Encompass integration
Watch-outs
- Centralized control limits LO flexibility
- Pricing not published
LOS
Pricing
Source: ICE; estimate from fuzen.io, checked Oct 14, 2026. Estimate
CustomQuoteThird-party estimate about $150 per user
First-year cost on the entry plan
| Team | First year |
|---|---|
| 1 user | $1,800 |
| 5 users | $9,000 |
| 10 users | $18,000 |
| 25 users | $45,000 |
Questions to ask ICE Mortgage Technology
- Which LOS platforms do you integrate with, and how?
- Is your marketing content compliance-reviewed?
- What does implementation cost, and how long does it take?
- Can individual loan officers customize campaigns?
CRM advice for mortgage and lending
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