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Industry

CRM advice for financial advisors

Advisor CRMs need household views, compliance archiving and custodian data. Price ranges from $39 to $700 per user, so practice size matters most.

Questions to ask any vendor

  • Which custodians do you integrate with?
  • How is email and activity archived for compliance?
  • What does migrating from our current CRM involve?

What decides the shortlist

Independent RIAs

Wealthbox ($59–$99 per user) and Redtail ($39–$59) publish prices and suit independent practices.

Enterprise wealth

Salesforce Financial Services Cloud starts at $325 per user and usually needs an implementation partner.

Seat limits

Redtail's $39 Launch plan caps at five users; larger teams move to the $59 Growth plan.

CRMs in our directory for financial advisors

Listed whether or not a vendor pays referral fees. Estimates are labeled.

CRMStarting pricePricingBest for
WealthboxBest for independent advisors$59/user/moPublished1–100 users
RedtailBest low-cost advisor CRM$39/user/moPublished1–5 users
Salesforce Financial Services CloudBest for enterprise wealth firms$325/user/moPublished50+ users

Questions buyers ask

Wealthbox or Redtail?

Redtail costs less to start ($39 for up to five users); Wealthbox is often chosen for its interface, from $59 per user.

Terms to know

Custodian integration

Other industries

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