Industry
CRM advice for b2b sales teams
For B2B teams, the right CRM matches how you sell: inbound, outbound, pipeline-driven or account-based. Price differences are small at first and large at scale.
Questions to ask any vendor
- What does the next tier cost, and when would we need it?
- Are onboarding fees required?
- Which integrations are included vs paid?
What decides the shortlist
Pipeline vs platform
Pipedrive is built around the deal pipeline (from $14); HubSpot adds marketing in one database (free, then $9 Starter); Salesforce leads on customization ($25 Starter, $195 Core).
Outbound calling
Close and Freshsales include calling; Close bills telephony per minute on top of seats.
Where costs jump
HubSpot Professional is $90 per seat plus $1,500 onboarding; Salesforce jumps from $100 Pro Suite to $195 Core.
CRMs in our directory for b2b sales teams
Listed whether or not a vendor pays referral fees. Estimates are labeled.
| CRM | Starting price | Pricing | Best for |
|---|---|---|---|
| HubSpot Sales HubBest free starting point | $9/user/mo | Published | 1–200 users |
| PipedriveBest for pipeline-driven sales teams | $14/user/mo | Published | 2–50 users |
| Zoho CRMBest value full suite | $14/user/mo | Published | 1–500 users |
| Salesforce Sales CloudBest for complex, custom sales processes | $25/user/mo | Published | 10+ users |
| Microsoft Dynamics 365 SalesBest for Microsoft 365 companies | $65/user/mo | Published | 50+ users |
| monday CRMBest for teams that want a flexible board | $12/user/mo | Published | 3–100 users |
| FreshsalesBest low-cost CRM with phone built in | $9/user/mo | Published | 1–200 users |
| CloseBest for high-volume calling | $9/user/mo | Published | 1–50 users |
| CopperBest CRM inside Gmail | $23/user/mo | Published | 1–50 users |
| InsightlyBest for project-delivery businesses | $29/user/mo | Published | 5–200 users |
| AttioBest modern CRM for startups | $35/user/mo | Published | 1–200 users |
Questions buyers ask
HubSpot or Salesforce?
HubSpot is easier to start and free at entry; Salesforce suits custom processes with an admin. Teams under 50 rarely need Salesforce's Core edition.
Terms to know
Talk to an advisor about b2b sales teams CRMs
A 30-minute consultation to review your process, shortlist and budget.