Definition
A record for a business you sell to, grouping the contacts, deals and activity that belong to that company.
Account explained
Accounts matter most in B2B sales, where several people at one company are involved in a decision. Rolling activity up to the account shows the whole relationship rather than one person's thread.
Consumer-focused businesses such as real estate and mortgage often work mostly with individual contacts or households instead.
Where Account comes up
Industries
Also referenced in: CRM