Definition
A logged interaction or task: a call, email, meeting, note or follow-up attached to a contact, account or deal.
Activity explained
Activities are the history that makes a CRM useful. Automatic email and calendar sync captures most of them; calls are logged automatically when the CRM has a built-in dialer, as Close does.
Activity reports show whether reps are following up, and stalled-deal alerts usually work by spotting deals with no recent activity.
Also referenced in: User adoption