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CRM basics

Deal

Also called Opportunity

Definition

A potential sale with an expected value and close date, tracked through the stages of your pipeline.

Deal explained

Salesforce and Dynamics call deals opportunities; HubSpot and Pipedrive call them deals. Each one has an owner, an amount, a stage and an expected close date, which together drive the sales forecast.

In a mortgage CRM the equivalent is usually the loan, synced from the loan origination system; in legal software it is the matter or case.

Also referenced in: CRM · Account · SQL

All 64 terms