Definition
A person or company that has shown interest but hasn't yet been qualified as a real sales opportunity.
Lead explained
Some CRMs, including Salesforce and Zoho, keep leads as a separate record type that is converted into a contact, account and opportunity once qualified. Others, such as HubSpot and Pipedrive, treat a lead as a contact or deal at an early stage.
How your CRM handles leads affects reporting and routing, so it is worth checking in a demo if your team works a high volume of inbound inquiries.
Where Lead comes up
Industries
Also referenced in: Attribution