Definition
Software that sends emails, scores leads and moves contacts between stages automatically based on rules and behavior.
Marketing automation explained
Some CRMs include marketing automation (HubSpot sells it as Marketing Hub; Total Expert and Surefire build it in for lenders). Others connect to a separate tool.
Marketing automation is often priced by number of marketing contacts, not users, which can raise costs as your list grows.
Where Marketing automation comes up
Industries
CRMs mentioned
Also referenced in: Attribution