Definition
A pre-written series of emails or texts sent automatically on a schedule after someone signs up or reaches a stage.
Drip campaign explained
Drips keep past clients and slow-moving leads warm. They're common in mortgage, real estate and financial services, where a buyer may take months or years to come back.
Text message drips need recipient consent under telephone marketing rules; confirm your process with counsel.
Where Drip campaign comes up
Industries
Also referenced in: Loan origination system · IDX