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Industry terms

Industry CRM

Also called Vertical CRM

Definition

A CRM built for one industry, with its key integrations, workflows and compliance features included.

Industry CRM explained

Industry CRMs trade flexibility for fit. Lenders, law firms, agents, advisors and trades often choose one because the integration with their core system decides the shortlist.

They usually cost more per user than entry-level general CRMs, and fewer of them publish prices.

Where Industry CRM comes up

Also referenced in: Custodian integration

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